Main Street Construction

Main Street Construction on Nantucket asked us to elevate their brand. We started with their logo, refining their iconic scallop shell mark (they’ve used a Bay scallop shell for decades) and paired it with a sophisticated heavy serif typeface that feels both timeless and substantial, reflecting strength. A new color palette of navy, black, and gold completed the rebrand, which extended to business cards, merchandise badges, and a sleek new website. All are perfectly aligned with the high-end custom homes and historic renovations they are known for on Nantucket.