Nathan reached out to us to develop a full brand identity for his new business, Surfside Pool Restoration. His only creative direction was that the branding should evoke a surf-inspired feel and prominently feature a wave. We delivered a custom logo that cleverly integrates pool coping patterns around the edge with dynamic wave imagery in the center. The branding package included a badge-style logo and a simplified icon for social media use. We also designed a clean, responsive website to showcase his services. To round out the brand, we created business cards, as well as custom apparel — including hoodies and T-shirts — to help bring visibility to his brand in the field and beyond. While Nathan eventually moved on from the business after a few successful years, Surfside Pool Restoration stood out with a distinctive visual identity that captured the laid-back, Nantucket surf vibe he envisioned.