Be Eloquent

Elena Norman is an eloquent, award-winning writer and communications expert based in Orlando, FL. She has over 30 years of experience representing premier travel brands like The Ritz-Carlton, Hilton Grand Vacations, and Travel + Leisure Co., and approached us to help launch her new venture, Be Eloquent. With a reputation for clarity, professionalism, and storytelling, Elena chose a bee to represent her brand identity – a reflection of her signature style of communication, collaboration, and community.  We created a sophisticated mark for her bee logo, incorporating a honeycomb into the polished business card design to symbolize the cooperative and creative strength of Be Eloquent, LLC. The result is a cohesive, compelling brand presence that marks the beginning of an exciting new chapter in her career.